Nowadays, olive harvesting throughout the world is a manual or partially manual process.

- In the future, manual olive harvesting will be almost unsustainable due to high labor requirements and associated costs.
- No mechanical harvesting solution is good enough to foster the development of modern olive growing.
- The existing solutions have been adopted from grape harvesting (shakers) and are not suited for ripe crop harvesting; besides, they impose pruning restrictions to allow for the use of mechanical equipment.
- The Colossus design is in line with our vision: mechanization must meet olive growing demands, rather than the other way round.